Fashion’s secrets: a lecture for the Fashion Law Masterclass of the University of Milan

On May, 22nd 2017 Marella Naj-Oleari will talk about fashion and confidential information during the lecture for the Fashion Law Masterclass of the University of Milan.

There are many secrets in fashion industry, not always well protected. Every day designers, creative directors and style offices create clothes, logos, fabrics, bags and accessories that require strict confidence throughout the entire creative, production and distribution process.

Confidential information can involve both “technical” and “commercial” know-how, such as the composition of a new fabric, the design of a collection, corporate strategy and marketing plans, client lists and pricing information.

The protection of trade secrets and know-how is a matter of importance in the fashion market and their misappropriation could be the subject of highly-regarded litigation, as recent cases Puma, Nike and Cartier reveal.

 

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