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Intellectual property, new media and unfair competition

Ranked by Chambers and Partners (Europe and Global) amongst the leaders in Intellectual Property in Italy, we offer strategic and commercial advice on the exploitation of IP rights as well as considerable assistance in IP litigation and enforcement before both the Court and the Supreme Court. We handle transactions, disputes and strategy relating to trademarks, patents, copyright, design, domain names, database and privacy.
We represent companies, investors, manufacturers and developers in the fashion, design, media, new media and communication industries.
Our clients range from a listed publishing company to a worldwide leading television corporation, as well as well-known fashion and design companies and information technology enterprises which are assisted in a full range of legal services including intellectual property, piracy and anti-counterfeiting protection.
Due to our expertise in European IP law, we are a point of reference for International law firms with whom we collaborate in IP litigation strategies and in drafting a wide range of agreements such as co-branding, licensing and endorsement agreements
 Marella Naj-Oleari lectures on the post -graduate course of Fashion Law held by the Milan and Florence Universities of Law and at the Master’s organized by the Italian Association of In-Law Counsels (AIGI). She also writes articles for the most important financial newspaper in Italy “Il Sole 24 ore” on IP matters.
Our lawyers are regularly invited to speak at seminars and workshops on these matters, amongst which: “Fashion Secrets and know-how“, University of Florence and Milan, March and May 2019; “Influencers’ new business models“, Confindustria Moda, May 2018.

AND THIS IS WHY WE ARE DIFFERENT ...
Our knowledge of the fashion and luxury goods makes our law firm unique in Italy. We have close relationships with our clients who appreciate our ability to grasp the complexities of these industries.
Our firm offers our clients expertise in negotiating and drafting contracts which are very fashion specific. We guide our clients through the drafting of agreements with designers, stylists, influencers, talents, photographers, videomakers, bloggers, vloggers and partners including distributors, agents, licensees, franchisees, manufacturers from all over the world and often collaborate with International law firms.
We are one of the sponsors of the Luxury Law Summit, the London based event organised by the Global Legal Post which offer a complete view of today’s global luxury market.
 We help to protect many contemporary brands, luxury groups and we have been appointed to the anti-piracy enforcement by one of the most important media companies in Europe. The firm deal with highly complex litigation, especially urgent and preliminary remedies and due to our expertise in IP litigation, we have obtained landmark decisions in Italy, such as those on insurance trade secrets and know-how misappropriation rendered by the Courts of Milan and Venice.

News from our firm, including our press release and news coverage of fashion, media and design law from media all over the world

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LATEST NEWS
- IP Court of Milan 27 December 2018 on proof of prior use in a complex trademark dispute.
- IP Court of Milan 28 June 2018 about the competence of the Court to hear counter-claims not connected with plaintiff's claims
- IP Court of Venice 2 February 2018 regarding passing-off and infringement of a famous brand of footwear.  
  - IP Court of Venice 20 November 2017 regarding unfair competition and  misappropriation of clients' lists and databases of an insurance group.
-IP  Court of Milan 28 July 2017 regarding the IP Courts jurisdiction.
- IP Court of Rome, 6 March 2017 about website copycat and misuse of a well-known trademark on social media. 

PRACTICE AREAS

  • Commercial and contract law
  • Company law and M&A
  • Litigation and arbitration
  • Right of publicity and advertising law
  • International Trade
  • Intellectual property, new media and unfair competition
  • Real estate law

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CONTACT

SCARPELLINI NAJ-OLEARI
& ASSOCIATI
PIAZZA CASTELLO, 4
I-20121 – MILAN – ITALY
Ph. +39 02 76 39 82 78
email: info@studioscarpellini.it

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