Good news for luxury brands. The European Court of Justice has stated that suppliers of luxury goods can prohibit their authorised distributors from selling their goods on third-party internet platforms, such as Amazon (C230/16, Coty). The decision may have a great impact on online distribution practices, allowing luxury brands to legally ask their authorised distributors to sell the goods online, provided that they use their own electronic shop window or non-authorised third-party platforms, if the use of such platforms is not discernible to the consumer.